CMOs Focus On Transforming Go-To-Market Models During COVID-19

3 in 5 CMOs Agree That Marketing Has Increased in Importance During COVID-19.001.jpeg

The COVID-19 pandemic has businesses rethinking every aspect of their operation. For marketing professionals, that means shifting resources to meet new challenges. Over 56% of chief marketing officers surveyed said they planned to transform their go-to-market business models, according to The CMO Survey. Those numbers are even higher in the technology and CPG sector, but lower in the banking industry.

With nearly 42% of CMOs expanding into new offerings and 41% focusing on building new partnerships, the time is ripe to seize new opportunities. Some CMOs are focusing on customer service, with 34% investing in new technology to automate communication with customers and 25% improving data integration to enable end-to-end customer tracing.

Uncertainty creates opportunity. For savvy CMOs, a shift in strategy can unlock a world of new potential. How and where you communicate with customers may be changing, but prospects are still plentiful.

Chart Source: The CMO Survey